Pier Park by 505Design is is advertised as “Panama City Beach’s premier shopping and entertainment destination.” {505Design}
By Bryan Boggiano
A resolution to start negotiations for a contract with 505Design, the top-ranked proposer for developing a conceptual design of a town center on the former Heron Bay Golf Course, was passed by the city commission.
The contract’s maximum amount is $100,000. Of that, $83,250 will go to conceptual design for Parkland Place Town Center, while the remaining $16,750 accounts for any additional analysis or renderings.
The future project site, Parkland Place Town Center, is located on 33 acres of land west of Coral Ridge Drive/Nob Hill Road and north of Heron Bay Boulevard. Eight of those acres are located within Coral Springs.
In remarks to the commission, City Manager Nancy Morando said teaming with 505Design allows the city to develop its vision, consult with a team of subject-area experts, and ultimately build something that would give residents a sense of place that maintains Parkland’s identity.
The future location of Parkland Place Town Center. The former Heron Bay Golf Course looking north. The Marriott, out of frame, is south. The major road on the right is Coral Ridge/Nob Hill.
To help the city further with Parkland Place Town Center, 505Design plans to collaborate with the company LandDesign.
On April 4, the city first advertised a request for proposals (RFPs) for design services. On May 9, the city’s evaluation committee reviewed, rated, and shortlisted three firms: Torti Gallas and Partners, 505Design, and Bermello Ajamil and Partners.
Before May 16 interviews with the evaluation committee, the latter firm withdrew from the competition, and the committee instead considered AE7 Pittsburg.
Following the interview process, the committee chose 505Design as the top-ranked offer. Torti Gallas and Partners ranked second, and AE7 was third.
According to Mayor Rich Walker, the Parkland Place Town Center vote is critical to providing residents with more to do in the city and expanding the tax base. He said bringing in a consultant and engaging with residents will help the city to develop the project correctly.
“This project cannot fail,” he said. “It needs to be successful. Our names are all over this project.”
The commission also discussed concerns about branding, possibly incorporating more green space, issues with leasing versus selling properties, the need to reach out to residents, and changing site plans.
“This is all part of the process of where we need to get,” said Commissioner Bob Mayersohn.
Commissioner Jordan Isrow moved to approve the Parkland Place Town Center resolution. Commissioner Ken Cutler seconded. It passed unanimously.
The commission’s vote follows the decision to start negotiations with Toll Brothers to purchase 21 acres of the former Heron Bay Golf Course known as the dogleg.
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