Annual Publix Torch Campaign Raises Funds for Special Olympics

by Faran Fagen January 12, 2026

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The annual Torch Icon Campaign benefiting Special Olympics is officially in full swing at all Publix stores in Broward County.

Publix, Procter & Gamble, and Special Olympics Florida have partnered together for 46 years to help people with intellectual disabilities achieve their dreams. This signature event unites Publix associates, customers, and local communities to support thousands of Special Olympics Florida athletes and their families.

To support the Torch Icon Campaign, visit your local Publix between January 9-16, 2026, and donate to Special Olympics Florida when you check out. You’ll receive a special torch with $30 in P&G coupons and help create a world of inclusion and acceptance for people with intellectual disabilities.

The annual Torch Icon Campaign at Publix is an important initiative that raises awareness and funds to provide essential resources for Special Olympics Florida athletes, including training, equipment, uniforms, competition opportunities, and travel expenses. Special Olympics Florida also provides crucial health screenings for athletes – more than 10,000 a year – and offers life-changing leadership programs.

Special Olympics volunteers and athletes will set up stations at Publix to offer more information.

“The energy, information, and commitment we bring to the stores does not go unnoticed,” said William Buntin, manager of community engagement of Broward Special Olympics. “They do an incredible job, and we truly appreciate everything they do to make the campaign a success.”

In 2025, Publix customers and associates contributed more than $4 million to ensure athletes could train and compete at no charge to them or their families.

Many Special Olympics athletes volunteer to help garner donations at their neighborhood Publix stores.

Longtime Special Olympics athlete Aaron Underweiser of Coconut Creek spent many hours at Publix last year raising awareness and fundraising for the cause so dear to his family.

“It feels great helping out the campaign,” said Underweiser, who has tried almost every sport but currently plays soccer and basketball. “I enjoy meeting people and helping the Special Olympics.”

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Author Profile

Faran Fagen

Faran Fagen, who teaches high school journalism, graduated from the University of Missouri-Columbia with a Journalism degree and from Florida Atlantic University with a degree in Education. He's worked at The Palm Beach Post, SunSentinel, and MLB.com. He lives in Coral Springs with his wife and two children. Oh, and his three dogs -- who all think that they're his favorite.